Legal and Professional Issues – Manager of an IT company

You are a manager with an IT company supplying information management systems to medical practices. A company marketing health-related products (complementary medicines, books on diets and ‘miracle' cures of various kinds) has approached you. They suggest that you jointly offer doctors incentives to accept a feature in your system that will print out advertisements for their products on documents for patients and target different categories of patients with mailings. Content Page Title Page Content Page Ethical Issues it raises for; * The individuals- doctors, IT manager 4 * The groups – marketing company, patients 4-5 Enquires which may be carried out in order to understand the problem better 5 Proposed ‘solution' for the problem 5-6 Bibliography 7 Appendices 8-11 Manager of an IT company Ethical Issues it raises for; IT Manager * Data Protection Act 1998- â€Å"sensitive personal data† within the act states that ‘his physical or mental health or condition'1 should not be disclosed. See Appendices. * Human rights act 1998 * The act of ‘Bribery', illegal in the UK. * Company should have made a legal binding to the medical practice to secure data leakage. * Ethics and Information Technology. See Bernhard Debatin in Appendices. * In relation to Mills theory- the consequences could lead to higher monitoring of privacy if the activity is disclosed. See Appendices. Doctors * Following the principle of Mills, again, the consequences could be increased monitoring of doctoring practice locally or through the UK. * Data protection act 1998 * Human rights act 1998 * Unspoken confidentiality agreement with patient (doctor/ patient relationship) * Medical ethical practices, as laid out by the General Medical Council http://www.gmc-uk.org/standards/default.htm. * Breaking position of patient/ doctor authority * Misinforming patients/ disclosing information about a product he/she may know little about i.e. not knowing the side affects and misinforming patients claiming a ‘miracle cure'. * Accepting a personal ‘incentive' on behalf of patient confidentiality * Viewed as a high profile in society- should set a high ethical example * Potential- under Mills theory, of loosing the Doctor Status, respect and trust of the patients. Marketing Company * The British Code of Advertising Practice * Marketing ethical practices * Freedom of Information Act 2000 – could be viewed as ‘ethical' for such medical information to be disclosed in Europe. Patients * Unspoken confidentiality agreement with doctor (doctor/ patient relationship) * Date protection Act 1998 as before * Human Rights Act 1998 as before * Doctor- medical professional, patient- not a medical professional, thus the acceptance of something neither may no much about would potentially occur * Names/ Address/ disabilities and/or illnesses being disclosed; private and personal information which could be very sensitive to the individual. Enquires which may be carried out in order to understand the problem better It would be beneficial to do all the following in order to understand the situation better: * Contact the marketing company to gain a comprehensive understanding of the products; if not, the manufacturer. * Conduct research to find out if the product(s) have been used elsewhere, and if so, what the results were. * Contact the NHS; what are the regulations behind the marketing of products within medical practises. As the governing body, has research been previously carried out on these products? * Contact the General Medical Council who protect/ guide doctors and patients. With thorough knowledge of ethical guidance procedures for doctors and patients, they claim doctors should along with many other things; o â€Å"Respect and protect confidential information [about patients] o Respect patients' dignity and privacy o Avoid abusing your position as a doctor†2 * Speak to the doctors, ask them about the product and for them to speak to their peers in regard to the product- has others heard/used them. Proposed ‘solution' for the problem There are a couple of steps that can be carried out in order to minimise the ethical dilemmas that are concealed within this problem; 1. The IT Manager [myself] could give the doctors details obtained from the company marketing health-related products so that they have the choice as to whether they carry out the advertising- it would then be their responsibility to ensure date protection. 2. The idea of disclosing patient information in my view [acting as the manager] is totally unethical, and will not even be taken into consideration; even with an incentive- it would put my profession as well as the medical practice under legal scrutiny. 3. The NHS could be contacted to see if it would be possible for the marketing company to operate through them, ensuring that nothing illegal/unethical is taking place, and thus increasing the financial position of the NHS, again, leaving the IT company out of the equation

MSN Nurse Interview Essay

Introduction A face-to-face interview was performed of a Masters prepared nurse, Mrs. H., to seek new knowledge about a role desired from the interviewer. Taking information from a practicing Masters prepared nurse will help the interviewer develop an understanding of opportunities, career advancement and the practice of someone in the Master in Science of Nursing (MSN) role. Review of the educational preparation, personal experience, and accomplishments of a Masters prepared nurse will be discussed. Mrs. H, describes her journey from Associates Degree in Nursing through obtaining her Master’s degree in education, and her post masters certificate as a Clinical Nurse Specialist. The interview will develop an understanding of the MSN in practice. Interview Selection The interview chosen was the role of the Clinical Nurse Specialist (CNS) in Critical Care. The interviewer’s knowledge of this role is very limited. However, this role is viewed as an educator for a specific unit. The person interviewed holds a MSN in education and a post graduate certificate as a CNS. This interview was conducted due to not only the MSN in education, but excitement of the CNS post graduate certificate. These positions are held by respected members of the nursing profession and hold endless possibilities. Career Overview The interviewed, Mrs. H., has held a variety of jobs/careers in her life. Upon high school graduation, Mrs. H. obtained a job in retail as a sales associate. Through hard work and dedication, Mrs. H. worked her way up to management in retail. However, Mrs. H. quickly discovered that retail held long hours and no room for growth without an education. Upon self reflection, Mrs. H. made a decision to go to school and make a career  change. Her decision was she wanted to help people and make a difference. Mrs. H. obtained her Associates Degree in Nursing (ADN) in 1997. During this time, she continued to work part-time in retail on evenings and weekends to earn money. Upon completion of her ADN, she got a job at the local hospital on the medical-surgical unit. She quickly discovered her love of nursing and wanted to do more. Thus Mrs. H. continued to work in nursing and went back to school and obtained her Bachelor’s Degree in Nursing (BSN) in 2002. Upon completion of her BSN, she transferred within the hospital to a Surgical ICU unit where she worked for a couple of years before deciding to pursue her Master’s Degree in Nursing (MSN). However, prior to pursuing her MSN, Mrs. H. was required to take the GRE and get a good score to qualify for her MSN program. She spent months studying for her GRE. Eventually, when Mrs. H. felt she was ready, she sat for the GRE and was pleased to discover she received the number on the GRE she needed to get into her MSN program. While continuing to work as much as possible, Mrs. H. went back to school and obtained her MSN in education in 2008. She recalls school, papers, maintaining a family life and balancing work being very difficult, but states it makes the reward of graduating even better. Her MSN has opened up many doors and opportunities for her, as her career responsibilities continue to grow. Mrs. H. became a leader on her unit and held the title of supervisor/educator for the Surgical ICU. The desire to continue to learn and grow and make a difference in healthcare continued to weigh on Mrs. H’s mind, thus she obtained her Post Masters CNS in Critical Care board certification in 2013. Present Position Mrs. H. has a variety of experiences as a nurse. Presently, Mrs. H. is in charge of all patient, staff and student education on one of the critical care units. Furthermore, Mrs. H. helps change, write and build policies for her institution. In addition, she participates in several hospital wide committees aimed at patient safety, performance improvement and nursing engagement. Mrs. H. describes her position as one that has changed from supporting nursing practice and interpreting information, to one that conducts research and develops pathways for care. She states she uses nursing theory,  evidenced based practice (EBP), and critical thinking skills to change nursing care provided throughout the hospital. In addition to her full time role at the hospital, Mrs. H. teaches BSN classes at a local university. Mrs. H. admits all of this would not be possible without her education, commitment and determination in life. Her career opportunities â€Å"fell into her lap† as she describes it. However, Mrs. H. will also humbly admit that through her leadership skills and her educational background, she proved herself to be worthy of her opportunities. On more than one occasion, Mrs. H. stated to never give up. When asked what exactly was meant by that, Mrs. H. stated to remember that no one is ever too old to continue their education. Furthermore, Mrs. H. encourages nurses to be the best they can be. Follow our hearts and don’t be afraid to speak out on patients behalf. Many words Mrs. H. said were interesting, but most importantly always seek to be the best at whatever it is in life. Conclusion Inspiring others and leading change are attributes of effective leaders that are crucial in preparing nursing students for professional practice (Adelman-Mullally, 2013, p. 30). Another important aspect of leadership is challenging the system to bring about desired change. Both healthcare and nursing education are experiencing change that creates unpredictability. Leaders recognize these challenges and have the confidence and courage to propose new ideas. (Adelman-Mullally, 2013, p. 32). The profession of nursing and the advancement of healthcare are directly related to effective leaders in nursing who hold higher levels of nursing education, pursue excellence in nursing practice, and motivate others to perform to a higher standard. All of this is in line with Grand Canyon Universities mission of providing role models through education in order to be effective communicators, critical thinkers and responsible leaders (GCU, p. 1). References Adelman-Mullally, T. (2013). The Clinical Nurse Educator as Leader. Nurse Education Practice. 13(1):29-34. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/22854312 Grand Canyon University (GCU). Mission and Vision at Grand Canyon University. Retrieved from www.gcu.ed

John Case

John M. Case Company I. Statement of the Problem The John M. Case Company was established in 1920 by Uriah Case and was the largest manufacturer of business calendars in the United States. The company was then handed off to John M. Case, and continued to prosper. John M. Case controlled a large amount of the market share in this industry along with an increasing number for sales. Then, John M. Case decided it was time to retire and sell the company. Anthony W. Johnson, an employer of John M. Case Company, was interested in this purchase.After coming up with $500,000 within the management group, Johnson still faced a dilemma of raising $10 million without giving up control to outside investors. With this, Johnson needed to come up with a strategic financial plan in order to successfully obtain such a company. II. Statement of Facts and Assumptions With a large amount of the market share in favor of John M. Case Company, the business risk was relatively low for this industry. John M. C ase owned 60-65% of the market share causing the risk to be substantially lower than other industries. Manufacturing for this company had many advantages.As Case Company had a subsidiary in Puerto Rico, it allowed them to be tax exempt from U. S taxes. With these tax exemptions, it provided low income tax rates for Case Company. Case Company also did not have problems in regards to their customers. With 95% of their customers being loyal to their company by re-purchasing orders annually. Company finances were also a positive for John M. Case. The company did not need to part take in seasonal buying in approximately 10 years, but strategically kept $2 million lines of credit. By looking at the different components to John M.Case Company, the outlook for future endeavors seems to be profitable. III. Analysis By looking at the different components to John M. Case Company, the outlook for future endeavors seems to be profitable. Johnson’s decision to purchase this company would b e a smart move financially. As the company has seen prosperous growth throughout its years, its part in the market seems to show low risk and high levels of profit. IV. Recommendation As the issue continues in coming up with the additional $10 million, Johnson should look into more resources to obtain the additional funding.The financial state of this company is in top shape looking at the current ratio and inventory turnover in Exhibit 1 below. As the current ratio is well above 1, it secures the idea that John M. Case Company is able to pay back its short-term liabilities and assets. Having a confident number for their current ratio assures the company can handle financial issues that may come their way. With their loyal customers, low-cost manufacturing and large market share, the profits of John M. Case Company are endless. Exhibit 1 Current Ratio in 1984$8, 998/$1,266 = 7. 107 Inventory Turnover$9,740/$588 = 16. 565

Are plastic bags posing a great threat to our environmentsolutions to Dissertation

Are plastic bags posing a great threat to our environmentsolutions to plastic bags recycling - Dissertation Example The material from which plastic bags are made, in particular polyethylene, is toxic and contaminates soil and vegetation when improperly disposed of. Making matters worse, recycling plastic bags is problematic because they cannot be recycled together with other recyclable material and when they are recycled they can only be recycled into non-recyclable products. It would therefore appear that the solution to the environmental threats posed by plastic bags is to ban them altogether. However, when one considers the low cost of producing plastic bags and their convenience to shoppers together with the economic opportunities for plastic bag producers, it is worth considering whether or not more resources and efforts should be put into recycling plastic bags. This research study conducts a cost-benefit analysis of the feasibility of recycling plastic bags. Thus this research study will analyze the environmental threats posed by plastic bags, the feasibility of banning or recycling plastic bags and other feasible waste management alternatives. A survey is conducted in which 50 shoppers over the age of 18 participate in a questionnaire calculated to determine how often they receive plastic bags, what they do with them and whether or not they are amenable to purchasing and using reusable bags. The results of the survey are discussed. Table of Contents Abstract 2 I.Introduction 4 II.Research Questions 5 A.Primary Research Question 5 B.Secondary Research Questions 5 III.Statement of the Problem 6 IV.Significance of the Study 6 V.Aims and Objectives of the Study 7 VI.Research Methodology 7 VII.Literature Review 8 A.The Environmental Threats associated with Plastic Bags 9 B.Appropriate Policy Responses to the Environmental Threats of Plastic Bags 11 C.Recycling as a Solution to the Environmental Threats Associated with Plastic Bags 12 VIII.Data Results and Analysis 14 A.Results 14 B.Analysis 15 IX.Conclusion 18 List of References 23 Are Plastic Bags Posing a Great Threat t o our Environment?: Solutions to Plastic Bags Recycling I. Introduction Trillions of plastic bags are used globally each year (Ramaswamy & Sharma, 2011). Plastic bags are made of polymer polyethylene and are non-biodegradable (Sharma, 2007). Plastic together with polyethylene waste is accumulating at an alarming rate and is increasingly threatening the environment in a variety of ways (Usha, Sangeetha, & Palaniswamy, 2011). Complicating matters, when plastic bags are recycled, they lose some of its strength and release toxins so that recycled bags have limited use once redistributed (Sharma, 2007). However, researchers have found that polyethylene, specifically low density polyethylene used in the production of plastic bags can be recycled into petrochemicals and used to produce new types of plastic products or turned into â€Å"refined fuels† (Achillas, Roupakias, Megalokonomos, Lappas, & Antonakou, 2007). Even so, plastic bags cannot usually be recycled with other recyclabl e material. Therefore resources must be committed to segregating plastic bags from the general recyclable trash. This takes time, money and manpower over and beyond that which is necessary for recycling the ordinary recyclable trash. In addition, when plastic bags are recycled into usable material, they can only be recycled into non-recyclable products (Reddy, 2011). Sustainable waste management of plastic is a growing global concern because some plastic and polyethylene take thousands of years to

Management Strategy for MHM Assignment Example | Topics and Well Written Essays - 4250 words - 1

Management Strategy for MHM - Assignment Example The company has been continuously meeting the increased demand for electrical equipments and parts with their comprehensive products and competitive prices. The firm is driven by the mission of customer satisfaction. The aim of the company is to expand its range of offering through the innovative usage of technology, skills, knowledge, team work and efficient communication. The customers of the company belong to the industries like construction, infrastructure and public utilities, oil and gas & industries and process control (M.H. Al Muftah EST). Therefore, the company should keep in mind the market condition of these sectors as any changes here would affect the operations of the firm. 1. The website has got a lot of flaws. A website is meant for providing details about a company while website of MHM is having no information about the firm’s annual turnover or even its presence in recent news articles. Moreover there are so many grammatical errors in the presentation of the information and in the construction of the sentences which will definitely affect the reputation of the firm. 2. The company’s logo is not at all appealing and has no relevance with its business. A logo should create an everlasting impression in the minds of the people but the M.H. Al-Muftah Est. logo failed to do so. 3. The company is a leading supplier of famous brands of electrical equipments. However in the present business era, the customers would always prefer to purchase the products from the original manufacturer as the suppliers are known to add carrying cost to the goods. 4. The customers are mostly industry based but there is a lot of scope for the company to acquire individual customers for their simple, day-to-day household products like switches, sockets, fittings and fixtures. 6. Due to poor quality of the website, the company fails to attract foreign clients at a huge number. Also the company lacks proper advertising and promotional campaigns;

Legalization Of Selling Human Organs Case Study

Legalization Of Selling Human Organs - Case Study Example Deaths that could be prevented by legalizing organ trade, pitting the merits of legalizing organ trade against the disadvantages of making it illegal. Legalizing the trade will save lives, activities of the black market will be erased, and organs will be available at cheaper prices for all. Universally, there is a problem caused by the high demand for transplants yet a shortage looms in terms of supply. Donations of organs by the deceased are affected by the legal system of countries and the socio-cultural factors. Even in developed countries where deceased organ donations are high, they fail to meet the growing demand. The use of live donors for kidneys and livers transplants is carried out, but the practice is termed illegal in many countries creating black markets for such scarce organs. Many arguments have been passed whether to legalize or not the trade, from medical, financial, legal and other points of view. All the countries are against legalizing organ trade except Iran. Other nations around the world have some laws when it comes to organ trade whether through legislation or outright ban and who can make donations. Presumed consent is being used by other countries to increase the supply of these vital organs which has been adopted by a country like France. Schemes have been developed by the government to compensate those who donate organs and coming up with legal initiatives to collect organs despite being involved in it being illegal. China is among the countries that have violated human rights in relation to organ trade where cases of kidnappings have been reported, strict and prohibitive laws and policies, have been passed to regulate the trade. (Kluger 42) In the world hot spot countries, The Times has identified where the black market of the organ trade takes place. They include South America in which illegal transplantation became an issue in Brazil.

Racial Profiling Goes Beyond Black and White by Polakow-Suransky, Essay

Racial Profiling Goes Beyond Black and White by Polakow-Suransky, (Pages.200-205) - Essay Example rican Americans, especially young males, are more likely than are whites to be involved in the commission of a crime.   Racial profiling is illegal but police are allowed to stop and search drivers if they have reason to believe that person may be in possession of drugs or weapons so therefore, this practice continues. Since September 11, 2001, law enforcement agencies around the country are practicing a new type of racial profiling which has the approval of most all citizens. It is referred to as ‘flying while Arab.’ â€Å"In the post-September 11 climate, ‘driving while black’ has become ‘flying while brown’† (204). Many cases have been reported where Arab, or ‘Arab looking’ Americans have been ordered to depart airplanes simply because their appearance was making some of the other passengers uneasy. Decisions regarding what person to hire, which people will be admitted and who will be detained by airport security as their suitcase is ransacked while they are trying to catch a plane is based upon characteristic generalities that are either observable or perceived. However, even when generalizations are statistically legitimate, they can be very erroneous in particular cases. For example, many black students are more prepared, scholastically speaking, to enter a university than many white students. Racial profiling is, by anyone’s definition, a rational method of discrimination. While most would have agreed prior to September 11, 2001 that racial discrimination is morally wrong and cannot be justified for any reason, those following the tragic events which killed more than 3000 Americans and the continued threat of terrorism has made this practice more palatable and even desirable. Had the terrorists that committed these acts not been of Arab descent, then the profiling of airplane passengers and the widespread fear of this particular ethnic group would not be a matter of discussion. Profiling Arabs is an easy sell to a country made up

WHY ARE NOT MEN MORE INTERESTED IN CHILD CARE Essay

WHY ARE NOT MEN MORE INTERESTED IN CHILD CARE - Essay Example In this respect, the influencing factors and reasons why this is the case are critical to capture. While women’s studies constitute a course just like any other, the minimal or limited men participation draws an interesting feature that needs to be looked into. It is essential to critically capture and uncover the reasons why few men pursue women’s studies. As the course name suggests, the subject matter of the course seems to be primarily women oriented (Lorber, Davis, and Evans 61). In this context, the position of men in women’s studies will be evaluated while taking into consideration the changing nature of the world over time. There have to be some explaining factors behind few men numbers that pursue women’s studies. Men enrolments in women’s studies remain relatively low over the years (Tarrant & Katz 195), and the reason why this is the trend will be presented in this section of the paper. By this time, the paper will have established the explaining phenomena behind few men enrolments in women’s studies, and this part will explore the likelihood of increasing men numbers in women’s studies through any appropriate and functional

Decoding the past the secrets of kabbalah Movie Review

Decoding the past the secrets of kabbalah - Movie Review Example The literal meaning of Kabbalah is â€Å"receiving.† It relates to mystical features of Rabbinic Judaism. Creator is the All-pervading power that controls everything in the world. The quality of helping others and charitable disposition paves the way for the Creator for the well-being of the individual. The movie brings to the reach of the common viewers the exclusive philosophy and religious practices of Judaism that is reserved for study by ultra-religious scholars. The scene has undergone total transformation. It is a multi-million dollars industry now, and celebrity-endorsed venture. The secrets for thousands of years have been demystified. To grasp the original teachings is still a far cry for the commoner, and one has some idea as to what Kabbalah is all about, after viewing the movie. The problem with the movie is that it presumes that the viewer has the backgrounder information about Judaism. So if you are going with the hope of watching the secrets of the mystical history of Judaism, the way the rituals are conducted and their importance, you will be disappointed. The script of the movie is based on many texts whose authenticity is doubtful. They are unable to provide tangible information and reveal the secret alphanumeric code in the Torah. Unless the viewers have the cultural knowledge of Judaism, watching the movie will not be a rewarding experience. A movie of 50 minutes duration will certainly not be able to provide complete information about the secrets of mysticisms of Judaism. The message through the movie is clear and straightforward but it is incomplete. When you are dealing with the intricacies of a profound philosophy, to learn which the rabbis take a lifetime, how justice can be made to the subject with a capsule of 50 minutes? There are many hidden meanings in the revelations of Judaism, unless the producer or the director is well- versed in them, the dialogues will not carry the intended import. It

Strategies to Build Culture Essay Example | Topics and Well Written Essays - 750 words

Strategies to Build Culture - Essay Example Lastly, a discussion on how this strategy benefits culture within a workplace or school shall be critically analyzed. Teaching becomes monotonous in a learning setup especially in the mid semester. Effective communication is an essential tool to learning and teaching. Inappropriate communication makes listeners to be confused, disinterested, and frustrated (Barnard, 2008, p. 5). Communication in the effective manner helps and guide teachers to engage students in the learning process. Effective communication in a classroom set up involves the use of, group discussion, feedback, and visual aids. Visual aids are used by instructors to drive a point to the learners. Verbal communication is a proper way to articulate ideas and thoughts and educates, nevertheless, devoid of visual aids, learners may not get the whole information. Visual aids capture the attention of the audience who then is capable to keep the information taught. As well stated, through seeing, one is able to believe the i nformation on vision. Group discussion implementation helps learner to own information being instructed upon. In class, the instructor can preserve some 15 minutes to divide students into small groups where they choose a leader, and provide a hand out to each group with questions to be discussed. Feedback is when learners are given powers to put across their opinions. Feedback enables students to effectively process the information, and interact among themselves during the process of learning. Instructors use provoking questions to allow a feedback session continuation. Instructor asks questions that steer up the conversation among learners so as to arrive at conclusions to be taught (Schneeberger, 2008, p 6). Effective communication is a strategy applied at work place to compliment a person for a job well done. This can be done through non verbal communication. In school, effective communication strategy provides students with morale to work hard. For instance, a manager may compli ment the junior staff by use of gestures. Such gestures can be either a handshake or patting on the back for a task well completed. Nonverbal and verbal communications apply in the working setup to emphasize or accent a responsibility. Nonverbally, it is manifested through powerful actions, and verbally through the voice of the tone. In school, the manager can compliment instructors for their hard work. This enables a teacher to work hand in hand with students for the sake of excellence in the school, thus meeting the educational foundation goals. Effective communication strategy benefits cultures within workplace or learning institutions to improve instructions. Cultures are traditions guiding actions of individuals, or the adaptive way of living of folks. Rules and regulations are policies formulated within any institution. In a school set up, rules govern the behavior of learners and ethics among instructors and learners. In order to familiarize learners on such rules and regulat ions, effective communication should take a centre stage. Learners should be informed on what is bad or good in accordance to the school policies. At work place, effective communication benefits culture and improves the working environment. Effective communication builds trusts in the work place. Employees feel motivated if the team leader communicates on any

EVA Calculation and comparison Essay Example | Topics and Well Written Essays - 750 words

EVA Calculation and comparison - Essay Example The chart below indicates that Walgreens EVA scores have been on the rise in the past three years. CVS' EVA scores have been falling and indicate that CVS needs to examine its resource utilization methods and decide what to do turn its scores around. The goal of any organization is to lower its costs while increasing profitability. There are many methods organizations can use. In the three year window examined (2004, 2005, 2006). Initially Walgreens' total assets were slightly higher than CVS'. Then CVSs were reported as slightly higher than Walgreens. Walgreens consistently outspends CVS for cost of goods sold. The higher the cost of goods sold the lower the profits. But, Walgreens consistently reports 10% on ROA (return on assets). CVS reports between 6.3% and 8% ROA. Walgreens has a bigger share of the market and consistently outperforms CVS. But, the difference is not so big that n any one year CVS could come out on top. The current earnings are so close that a good year could put CVS ahead. Both pharmacies could benefit from strategies to differentiate them in the market and draw in a greater share of the market in pharmacy sales. Walgreens has begun doing so by advertising itself as "your pharmacy" and "there's my pharmacy next to work""there's my pharmacy close to home"(TV commercials). .. Sales $37,006,200 Cash $513,400 N/P $774,200 COGS $27,105,000 A/R $2,080,700 A/P $3,988,900 Gross $9,901,200 Inventory $5,719,800 Accrd Exp $59,500 Prepaids $78,800 SG&A $7,881,700 TTL Cur $8,392,700 TTL Cur $4,822,600 EBIT $2,019,500 PP&E $3,952,600 LTD $1,594,100 Interest $110,500 GoodWill $1,789,900 TTL Liabilities $6,416,700 EBT $1,909,000 intangible $802,200 Other Assets $223,500 Equity $535,500 33.96% Tax $648,300 LTA Charges $122,500 EAT $1,260,700 TTL Assets $15,283,400 TTL Liab & Equity $6,952,200 ROA 8.20% ROE 235.40% Debt $2,368,300 0.8200 0.01 0.82% equity $535,500 0.1800 1.4894 26.81% $2,903,800 27.63% 18.25% EVA -10.05% Table 2 Table 3 31-Dec-03 Assets Liabilities & Equity Sales $26,588,000 Cash $843,200 N/P $3,166,000 COGS $26,588,000 A/R $1,601,700 A/P 0 Gross $26,588,000 Inventory $4,016,500 Accrd Exp $323,200 Prepaids $35,100 SG&A $5,439,400 TTL Cur $6,496,500 TTL Cur $3,489,200 EBIT $1,423,600 PP&E $2,542,100 LTD $1,032,100 Interest $48,100 GoodWill $889,000 TTL Liabilities $4,521,300 EBT $1,375,500 Intangible $403,700 Other Assets $211,800 Equity $207,800 38.40% Tax $528,200 LTA Charges 0 EAT $847,300 TTL Assets $10,543,100 TTL Liab & Equity $4,729,100 ROA 8.00% ROE 407.70% Debt $4,198,100 0.9500 0.010639 1.01% equity $207,800 0.0500 0.3538 1.77% $4,405,900 2.78% 1.71% EVA 6.29% Works Cited: Ecoach. EVA. Retrieved 2007-02-09

Final Project Essay Example for Free

Final Project Essay To turnaround an unprofitable company, Joan imposed new management ideas despite her father’s business practices and culture. With her leadership, Joan will lead and motivate Invitations Inc. employees, and the company will become more profitable. This leadership void threatens Invitation’s Inc â€Å"sustainable pattern of customer focus and profitable growth† (Millikin 9). Invitations Inc. needs to continue the momentum and motivation to accomplish growth. Replacing Joan with as the new CEO by use of a search committee represents the obvious solution to the problem. However, this assumes a replacement could and would be Joan’s equal, including leadership and management style, vision, and knowledge. Garrett could allow Joan to transition the leadership role to a replacement of her choice, with approval of Invitations Board of Directors, after a mentoring and trial period. On the other hand, Invitations Inc. could negotiate with Garrett to extend Joan’s stay as CEO to ensure the status quo. This would allow Joan to continue her successful leadership and strategies, or run the company as CEO of Invitations Inc, while decreasing redundancies and increasing operating efficiencies. Analysis of the Alternatives Search committees often replace the traditional hiring of upper management and leadership. The committee must define present conditions and develop a consensus of criteria used in evaluating candidates, including the leadership qualities needed at this stage in the company’s revival plan. Next, the committee can identify, screen, and interview candidates. Afterwards, the committee can recommend candidates to the board for consideration and their eventual decision (Poston 1). Alternatively, if one exists, Invitations Inc. should implement their succession management plan. Evaluation criteria are critical to the search committee. To build consensus, the committee should examine the past and the present to understand the future. With her recent success and credibility, Joan might become a benchmark for the search committee. An  examination of Joan would reveal her background and multicultural experiences, which have enabled her to embrace the cultur al differences between her dad and her. She fervently believes that â€Å"cultural conflict, if paced and channeled correctly, could provide opportunity for rapid innovation† . In hindsight, as the case suggests, Joan recognized the primary need to focus on corporate culture without passing judgment, recognizing its pros and cons. As an example, Joan confronted her dads method of performance evaluations and employee advancement. In US, factors like age, education level, and years of service to an organization determine career advancement. Except for those whose actions reflect poorly on the group and its members, seniority is the key factor for recognition and promotion. This paradigm often resulted in delays to the decision making process in an effort to achieve consensus,† thereby impeding the company’s decision-making (Millikin 3). To address these corporate cultural issues, Joan successfully balanced eastern collectivism and teamwork with western individualism. First, to develop a trust with employees, Joan displayed her strong interpersonal skills; she was the first manager to walk around the entire company and meet every employee in perso n (Millikin 5). Next, she developed systems for employee opinions and recommendations instead of hiring outside consultants. She also exposed managers to unfamiliar cultures, different areas of the business outside their boundaries, and more information through transparency and cross-functional teams. Nevertheless, she demanded personal commitment within the team environment by demanding accurate work, playing off the strength uncertainty avoidance (Millikin 8) Joan felt could use adjustment is the extent to which the people focus on the past, present, or future. Joan recognized that Invitations Inc. employees did not have a sense of urgency about the future, a potential bankruptcy. It makes sense for employees not to worry about such financial matters when the government bails out large employers. Thus, after careful detailed analysis, Joan recognized management did not have a vision for employees to follow. Therefore, he developed a long-term plan focusing on profit and listening to the customer. By mixing the cultural norms, Joan capitalized on the strength of the Invitations Inc. employee. As a leader, she understood cultural behaviors while appreciating their differences. Her cultural sensitivity coupled with her people skills helped turnaround the company. These skills  and decision-making ability are not mutually exclusive to Joan’s normative decision model, which assumes decision-making styles are learnable. Therefore and a possible near-identical substitute could exist. One major problem with search committees are the significant amount of time and effort necessary by the members, who are often upper management, might produce less than ideal candidates (Poston 1). Although best practices exist for search committee, Joan’s replacement might not harmonize with the company. The replacement might undue the corporate cultural changes under Joan, reverting to old habits, or tip the balance of cultures too far in the other direction. According to the case’s timeline, Joan would continue as CEO of Invitations Inc. for as long as needed. This could be time spent by Joan to mentor a successor of her choice. Joan should follow the succession management system, if one exists, to find the future leader for the company. If such a system does not exist, Joan will need to follow a similar process to that of a selection committee: identify, screen, and interview candidates, and make the recommendation of a candidate to the Board of Directors. There must be full confidence and trust in Joan’s decision by the board and the company, and in return, Joan needs to be fair and as objective as possible, using the same criteria and documenting all steps during the selection process. During her time with the company, Joan stablished relationships with other managers and leaders, some of high-quality, some of low-quality. According to the Leader-Member Exchange model, â€Å"those followers with high-quality relationships are in the in-group (Nahavandi 87). Applying this model would assume Joan’s in-group enjoyed her attention, support, confidence, respect, and more favorable job performance ratings, often leading to promotions. Remember, Joan moved away from the cultural norm of the seniority promo tional system to a pay for performance system. Moreover, Joan might know those in the in-group intimately from non-work related social networks. Since she developed employee-based programs to eliminate the hiring of consultants, using the in-group as a pool of replacement candidates seems the most logical. However, should Joan feel her option, the entire company, are not suitable, she could use this time to search outside of the company, maybe her personal in-group. As part of Joan’s selection criteria will be support for her change management principles, including establishing cross-functional teams to address silos; focusing on key basic  metrics of quality, cost, and customer satisfaction; ensuring transparency and communications that connect all levels of employees across the company. Additionally, Joan believes the CEO should align employees with company goals and strategies through the leader’s vision, which initially would be the revitalization plan established by Joan. Once Joan chooses her successor, she can personally groom and mold this individual. However, as Fiedler and his Contingency Model suggest, leadership effectiveness is a function of the match between a leader’s style and the leadership situation (Nahavandi 70). Essentially, Fielder proposes the leader cannot change his style but can change the situation. As such, unless Joan wants significant change within the company, she should not tolerate candidates lacking the core values necessary to meet leadership needs, like respect for employee buy-in. LEADERSHIP VERSUS MANAGEMENT From these definitions, it should be clear that leadership and management are related, but they are not the same. A person can be a manager, a leader, both, or neither. In the company, there are many different activities, the manager and leader would have different function in the activities. On create an agenda, the manager needs to planning and budgeting. The manager establishes detailed steps and timetables for achieving needed results. The manager needs to allocate the resources necessary to make those needed result happen. The leader needs to establish the direction. The leader develops a vision of the future, often the distant future, and strategies for producing the changes needed to achieve that vision. On develop a human network for achieving the agenda, the manager needs to organizing and staffing. The manager establishes some structure for accomplishing plan requirements, staffing that structure with individuals, delegating responsibility and authority for carrying out the plan, providing policies and procedures to help guide people, and creating methods or systems to monitor implementation. The leader needs to align the people. The leader communicates the direction by words and deeds to all those whose cooperation may be needed to influence the creation of teams and coalitions that understand the vision and strategies and accept their validity. On executing plans, the manger needs to control and solve the problem. The manager needs to monitor the results vs. plan in some detail, identifying  deviations, and then planning and organizing to solve these problems. The leader needs to motivating and inspiring. The leader needs to energize people to overcome major political, bureaucratic, and resource barriers to change by satisfying very basic, but often unfulfilled, human needs. On outcomes, the manager needs to produces a degree of predictability and order and has the potential to consistently produce major results expected by various stakeholders. The leader needs to produces change, often to a dramatic degree, and has the potential to produce extremely useful change. Joan and her father will need to establish a knowledge of the above to strengthen their relationship. Works Cited Face Value: The $10 Billion Man. The Economist World News, Politics, Economics, Business Finance. The Economist Newspaper Ltd, 24 Feb. 2005. Fonda, Daren. CARLOS GHOSN, RENAULT: He Did So Well, Lets Give Him Two CEO Jobs TIME. Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews. Time, 1 Dec. 2003. Moffett, Sebastian, and Mike Ramsey. Renault CEOs Image Takes Hit. MarketWatch. Wall Street Journal, 12 Apr. 2011. Millikin, John P. The Global Leadership of Carlos Joanat Nissan. Publication no. A07-03-0014. Thunderbird, 2003. Muller, Joann. The Impatient Mr. Joan- Forbes.com. Information for the Worlds Business Leaders. Forbes, 22 May 2006. Nahavandi, Afsaneh. The Art and Science of Leadership. Upper Saddle River, NJ: Pearson Prentice Hall, 2009. Poston, Muriel E. AAUP: Presidential Search Committee Checklist. American Association of University Professors.

The Differences of Education between China and America

The Differences of Education between China and America After the human society has formed, a great enterprise was born. Different regions and cultures made different ways of education. Besides, competition has launched on a global scale. International competition is actually the competition of intelligence and talents which need education to boost. China and America have the extremely influence to the international society, and they have received the universal attention. China has had significant change since the founding of the nation in all respects. As well, America also has changed enormously since 1949 to 2010. With this background, many countries are trying on introspection of education, cross adoption and fusion. We can hardly ask ourselves that: can our current education system go along with the increasingly  fierce  international  competition. What actually the differences of education between China and America are? The people are well educated not only by teacher but also by parents. Chinese education and American educati on have their own strong points. Apparently, the paper doesnt mean to deny American education or Chinese education. Through the comparison, this paper puts forward some implications that suit for Chinese education. Nowadays the society is developing fast. Comparing between different countries can make us have a clear opinion about what we should improve. It is essential for our Chinese to adopt some good education methods from other countries. It helps to educate our child to be a person with high IQ and EQ. à ¢Ã¢â‚¬ ¦Ã‚  The Definition of Education Education is the entire process which raise newborn generation prepares to be engaged in social life, and is also the key link which the experience of human can be inherited and developed; mainly refer to the raising process of children of school age and the youth. Broadly, everything that promotes peoples knowledge and the skill, affects peoples personal character can be called education. In a limited sense, education refers chiefly to school education whose meaning is that the educator exerts their influence on body and mind of the educated to train them into the people which a certain society needs. The basis problems of education are what kinds of talents we should raise and how to do. On this fundamental issue, different education value cause different training aim and different teaching mode. China and Americas education values are different. In the raising of humans specific request, there also exist big differences. à ¢Ã¢â‚¬ ¦Ã‚ ¡ The Causes of Educations Differences between China and America Why these two kinds of education have so many differences? To sum up, the causes of different education are: 2.1The Different History Backgrounds It is known that American is an emigrant country whose people mostly come from Europe, just like a big melting pot with a short history and has less old culture. It is affected by multi-value and multi-culture. So compared with Chinese people, they own more adventure spirit and creation sprits. However, China had a long history which can be traced back to 5000 years ago. At the same time, it is bounded by much old culture and affected by feudal farmers idea. Its culture value is conservative. Chinese people are educated to be fictile followers, and lack of an environment to get new ideas on the whole. 2.2 The Different Economic Patterns American commodity economy is highly developed and the productive force is advanced. One can get jobs in many ways. The pressures of living are smaller than Chinese. In China, there are many kinds of jobs for Americans to choose. In Americans opinions, anyone can get others respect, no matter what his job is. Besides, commodity economy is changing all the time; jobs are changing at the same time. By contrast, China is a developing country. The pressure of living is great. One person may do only one job in his whole life, so Chinese always put all their happiness on a job. They think having a stable job is fortunate. 2.3 The Different Traditional Cultures The different traditional culture is the main reason for differences in education between China and America. Chinese emphasis the team sprit and comprehensive abilities of a child, they attach more attention to the behavior of normalization and self condition, they against the independent consciousness, the parents tell their children that they should take part in the group to adapt the society. In America culture, they emphasis people foremost and attach weight to individual potential and creativity. Chinese pay more attention to general character while Americans attach attention to personality. In chinas traditional culture ¼Ã…’the first educator is parent. The Chinese parents regard their children as their own private property. Therefore, the parents have a high opinion of shaping the childs personality, affects the childs personal construction. They pay attention to their own dream, has neglected the childs habit and happiness, so it lead the child to be in the passive situation, ignore the childs individual existence. Whereas, the American civilization takes the child as the main subject, think highly of individual, emphasizes equality, and respects the individual right. The western parents regard the child as an equal member in the family not a child, have the right to offer suggestion, respect the childs personality and dignity, they let the child think freely and choose independently. They respect the childs self-respect and advocate childs instinct development. In America education, the parents are not just childs parents, but his friends.   2.4 Different Ways of Thinking à £Ã¢â€š ¬Ã¢â€š ¬ Americans encourage rationalism while Chinese encourage affection. America education praise rationalism highly. Most of American parents consider the responsibility of raising a child the same as the responsibility to the society. They stand not only in an individual position but the social position. Chinese parents consider the children as their own private property. From this point of view, we can understand why more Chinese parents expect their children to be talents than American parents do. à ¢Ã¢â‚¬ ¦Ã‚ ¢ The Comparison of Chinese Education and American Education 3.1 Examination-oriented vs. Quality-oriented American education can be called quality-oriented education which tells the students that studying is their own matter, cares more about how students use knowledge in the society and they give students chances to decide what they want to learn, so the students in America are initiative, nimble and happy. Compared with American education, Chinese style of education is quite different. Chinese education is called exam-oriented education which the educators always formulate many kinds of rule beforehand to impose restrictions on what to do, how much one should learn, when to learn and so on. Chinese students have nothing to do but follow. Chinese students regard the study utility and all go for high scores not enjoying the process of success. They look at the study as their parents and teachers matter, and study is only the method which helps them win promotion and earn money to live rich life. So the Chinese students are passive, compelled and dogma. Chinese education is for basic educ ation; their knowledge is profound but far away from the application of daily life. American education is for the students creativity and ability, so in America, a white-collar doesnt know how much 10 plus 6 is is not shameful. They believe that training childrens creative thinking when the children are young is fundamental. But China is completely contradicted. They lay too much stress on foundation education and neglect the training of creative thinking. So American students have low score but high energy, Chinas student have high-grades but low ability. In fortune 500 companies dont want to employ Chinese student, to them, Chinese education raise only servants of knowledge and cant called as nurture the human, on the contrary, American education nurtures the master of knowledge. The test of America is always open book exam, and the students can be hand in the paper in a week. The answer is not one and only.   Chinese schools are exam-oriented which is strict, the result of whic h is one and only. Even though, we are trying a lot to improve our schools to quality-oriented education, the Chinese education is still essentially exam-oriented education. But Americans say that they are learning from us to prepare their students for exams. Maybe, the two extremes of education are going together. 3.2 Teacher-centered vs. Student-centered In China, the teacher is superior while the American teacher is friendly approachable person, even the professor in university carries little weight in class, and everybody is equal. American refuses to accept any authority. Chinese students put blind faith in their teacher. American teachers are always have a great passion and humorous. On the contrary, most Chinese teachers are stern throughout the class. Chinese educations purpose is to teach students to have no question, but American educations aim is teaching students to find questions, ask questions, and solve question. Chinese usually show a child how to do something, or teach by holding their hands and give great priority to train skills at their early age rather than foster creativity. The Chinese parents want to see their children be succeeding in life, insist on private tuition for them and in some cases, for almost every subject. Many parents believe that additional educational activities have many advantages. By extra studies, their children are able to grasp many kinds of practical skills and knowledge, which will put them in a high position in the future job markets when they grow up. Many parents hope that their children become a rich man when they grow up, because these rich people are regarded as the symbol of success and can win respect of others. As an instance, a Yale law school professor, Amy Chua s current book, Battle Hymn of Tiger Mother, which gives society plenty to d ebate about raising kids, was proved to be a high-pitched debate about Chinese education and American education which is superior. She said that she believe that her daughters can be the best student, academic achievement reflect successful parenting education, and that if they didnt stand out in school then there was a problem in her parenting. So she made ten cast-iron rules for her two daughters, such as never allowed to have a play date, never be in school play, never watch TV or play computer games and so on. So in China, the education is teacher-centered, but in America, it is student-centered. When we talk of teaching methods, American teachers barely specify content. On the other hand, Chinese teachers, pay more attention to the content. The only work the student should do is to listen. American teachers have a great passion and are always humorous. On the contrary, most Chinese teachers are always grave throughout the class. 3.3 Different Approaches to Learning: Memory-based vs. Understanding-based Most of China  students have been taught that they should have the good attitude of studying towards goals. They must remember the knowledge the teacher taught. When the children are 3 or 4 years old, most of Chinese parents start teaching children the simple calculating skill and writing their own names and also the family members names. Almost every Chinese have the memory of being obliged to repetition Chinese ancient poems in their childhood. So the Chinese education is memory-based. In America, people more value childrens ability  of practical  application. They just need understanding the knowledge and can use it. To sum up, Chinese Education System and American Education System have their own advantages and disadvantages. Chinese think highly of foundational knowledge whereas Western pay more attention on creativeness. If we could join two systems together, there is going be more Chinese performers on the 21st century stage. 3.4 Expectation on Children In China, there is an idiom which is à ¦Ã…“†ºÃƒ ¥Ã‚ ­Ã‚ Ãƒ ¦Ã‹â€ Ã‚ Ãƒ ©Ã‚ ¾Ã¢â€ž ¢. It means that the parents hope their children have a bright future whether they are happy or not. But in America, the American parents only want their children to have a happy life and to be a useful person to the society. Education  in  China  makes children dependent while the  western  one makes children independent. When Chinese teach their babies to walk, they always hold their babies hands until they can walk and stand. So when we face difficult, we would think of finding someone to help us firstly, not to solve it by ourselves. But American parents always watch their babies standing up and falling down again and again, leaving their babies crying aloud, and never come to help. So American students are more independent, when there is a Chinese student and an American student, American students will tell their parents: I have enough money to have a trip. Whereas Chinese will say: dad and mom, I want to travel, please give me some money. American people pay more attention to childrens originality and independence more than the Chinese do. And they think self-reliance is a principal value of child. They also think that creativity should be acquired early. On the other hand, skills can be picked up later; American parents think much of developing their childrens creativity which I think is more important than Chinese parents teaching their children by their hand. Teaching by hand is to make children have less ingenuity. America, they teach children that they should depend on themselves for correct solutions to problems. Besides, they put more emphasis on promote creativity in children. Americans let their children solve the problem by themselves. For instance, they let the children know the value of labor, repair the motorcycle themselves at an early age, in China, that work is seen as the adults work. In the American  family, children can call their parents name just like adult and friend, and the children can expre ss their views  and participate in  family  discussions which in china, parents decision is more important. The children can determine things themselves  and parents wont intervene their children if they do not have legitimate reasons. They tend to give their children opportunities to learn  and  correct by themselves, if they did in a wrong way, the parents would advice them in a  euphemistic  way. This independent personality makes their children have more individual abilities  and  efforts. By comparison, we cant say which is better, because every coin has two sides. Everything may be different in different places. We live on the same earth, but the differences of family education are so great that it demand us to do some research and we can get something useful from American education to consummate our family education system. à ¢Ã¢â‚¬ ¦Ã‚ £ The Comparison of the Educations Aim and Results between China and America 4.1 The Comparison of the Aims of Education Now people become more and more realize the importance and significance of education. Educations aims determine what kind of people they educated will be. So the aims of education are the nucleus, which is the primary reason of the different education between Chinese and American. Once the aim is constructed, education contents and material must be formulated according to the aims. To train the child into a social man is American educations aims which make students can deal with all kinds of problems and independent ability. To accomplish it is not a high expectation. Social man is not an implementable idea, and easy to achieve. So American parents have an easeful attitude to educate their children. They are good at finding out the strong suit of their children. And also the children can find their passion and value from education. They can experience the joy of studying. As a matter of fact, this kind of education can get good results. Lets see the process of growth of American children. When they are still a baby, they sleep in their own room; When they should learn walk, they learn it by themselves, they seldom ask parents for help; When they grow up, they should clean the rooms by themselves; They do what they can do to earn money from childhood. For example, they do house cleaning, be a delivery boy; when they go to senior middle school or university, they do part-time jobs to make money for tuition. By comparison, Chinese educations aim is to train children into talents. A glorious future means to get an ideal job and to live a rich. First, this aim is high and utility. It is hard to make it come true, because having a glorious future is not an easy work. Because of the aim, Chinese parents especially care for childrens achievements in study. Their only requirement is that their children can turn all the attentions on their study. Nevertheless, they ignore their childrens extraordinary abilities, damage their ability to innovate and imaginations. It turns out that parents would kill the talents of the children. Although, Chinese children study very hard and get good achievements, they lack of abilities to cater to this society. Sometimes, parents hope would be all over. For example, the Australia-Chinese, WeiLi, who is a high flier in music field, a month ago, he killed his mother, and then he left Australia by international flight. His father is a businessman, and his mother is a housewife, so her main work is keeping WeiLi at hard study and requires his son do everything successfully. WeiLi couldnt bear the pressure, so killed his mother. This is a tragedy. The aim of education is not only making children know something but also making them can do something. Based on the common sense of world, student should have the courage to question the authority and raise their own opinions. If some people disagree each other in some respects, they can discuss it with each other until they can have a single voice. We know that two heads are better than one, and all of them could hold their own opinions but all of them could better understand the problem. By this mean, students develop their critical spirit and cater to the development of the society. 4.2 The Comparison of the Educations Results between China and America Different results of education are due to different aims, methods and concepts, the educational result show some obvious different. Generally speaking, American children show us their distinguishing characters when they are in young age. For example, they have very strong ability of independence; they dont depend on their parents after 18 years old. The bulk of them will do some part-time job to earn their own bread. They can keep a cool head when they face troubles. They have the ability to adapting the society and can get on well with other people easily. Because they are independent from family when they are 18 and have experience from their work, they have more courage and confidence. Although Chinese students schoolwork is better than American students, they cant live well independently without the support of their parents. In short, the prominent characteristics of American children are their great capacity and the adaption to the society. Although, Chinese children, teenagers, even university students, who get great achievements in their studies and receive satisfaction, they do things in passive ways, such as timid, relying on other people, lacking of the ability to adapting the environment and get along well with other people. Even worse, with poor independent viability, they cant deal with money in a proper way. In short, they are lack of the sympathy and only want other people to care about them and the ability to help others. Supposing that if a person only cares about himself, what responsibilities can he take for the society? Chinese parents hope their children study hard in the school instead of taking part in the changing society. Nowadays, what kind of the education fits for the society? The future of a nation depends on the young generation. Nations development needs mans creativity, activity, knowledge and talent. As the civilization develops, more and more people need to pay attention to the education of the ability to do all kinds of things and humanity. So todays society needs active talents and all-round. Obviously, American education can bring a child full of creativity and ability; in modern society, parents attach more attention to education in American the same as those in China. By comparison, Chinese family education only can produce a talent, who is good at studying and never against the rules. It is the result of examination-oriented education, which not only do harm to childrens body but also the mind. So Chinese education needs a reform immediately. à ¢Ã¢â‚¬ ¦Ã‚ ¤ Implications for Teaching and Learning In my opinion, on the one hand, we need inherit and develop the fine educational tradition of ancient China; on the other hand, we need grasp the essence from American education, and promote the reforming of Chinese education. 5.1 Education Aims: Turn Talent Education into Human Education. Through the comparison, we can find that American family educations aim is more fitting the progress of the society than Chinas. In the meantime, it can produce more persons with creative ability. That cant be denying. In Chinese exam-oriented education, we mislead and kill a lot of talents. Generally speaking, a persons comprehensive capacity becomes more and more important as the developing of social productive force, the society competition becomes more and more violently. 5.2 Education Contents: Turn One-sided Family Education into All-round Family Education. In China, the aim of education is to pass knowledge to the next generation. Because of the wrong purpose, they trained a large number of students with high score but low ability. This kind of education will make childrens quality development unbalanced, so that it cant fit for this dynamic society. After setting up human education as our educations aim, we should improve childrens comprehensive quality. We should turn one-sided education into all-round education to improve the comprehensive quality of children,. 5.3 To Turn Knowledge Education into Capability Education In todays society, as development of modern science and technology, people have put training ability in a core position than teaching knowledge. Its goal is to improve every aspect of quality which a person needs and fit the requirements of the societys development. Education demands the parents and teacher not only to give children knowledge, food and money, but the skills to get them. Parents should teach the children playing, working and communicating which are the abilities a person should have in modern society. Chinese should turn knowledge-education into capability-education. à ¢Ã¢â‚¬ ¦Ã‚ ¥ Conclusion The education is a cultural phenomenon which can reflect a nations culture connotation. Chinese and the American education each have its own advantages. To make up for ones deficiency, one should learn from others strong points, pick up good idea from the other, and push forward the educational modernization immediately. China should turn talent education into human education, turn restrained education into loose and comfortable education, and use scientific mode of education to boot the reforms of education. If we can follow these changing, Chinese education will go to a rosy future. American also can get something they lack of from our education. Every child grows up under his parents and teachers educate, so childrens destinies are closely related to education. For the children, for the family, for the society, we should change our wrong way of education. America and China are two great nations. One is the largest developed country and the other is the largest developing country. More and more Chinese people go to the America to study further or advanced knowledge, or just having visits. And more and more American people come to China for jobs and joys. Cultural exchanges have played an important role in friendship and promoting mutual understanding between the two countries.

Aristotles Theory Of Ethics And Politics Philosophy Essay

Aristotles Theory Of Ethics And Politics Philosophy Essay How does Aristotle conceive of the nature of good and evil, and how is Aristotles theory of ethics and politics is rooted in his biological and ontological theory? How is Aristotles theory a communitarian theory like that of Macintyre? How does it differ? Ever wonder why as a person you do certain things or why you are feeling a certain way about something? This is something that is a part of life and as curious human beings we tend to want to know the answer to everything. Well, the fact of the matter is that some things just cannot be explained, they just happen for a reason and thats the way they are made. There are particular events that make us feel a certain way, and we may have different moods toward others. This explanation, in a small couple of words, is called Human Nature. Human nature is a concept of having certain characteristics; these characteristics included thinking, and feeling all the things that normal humans would have in common. We cant explain why humans feel or do certain things, all we can say is that human nature is a sociological way of thing. Aristotle believes that in Human Nature there is good and evilà ¢Ã¢â€š ¬Ã‚ ¦.. Aristotle believes that if a man does not enjoy doing good acts then he in fact not a good man at all. First, he must know what he is doing, and he must have an understanding of the act that he is doing. Secondly, according to his own personality he must choose to act a certain way on whatever it is that he is doing and he must do this for himself only and no one else. It is our contention that people may perform just acts without actually being just men, as in the case of people who do what has been laid down by the laws but do so either involuntarily or through ignorance or for an ulterior motive, and not for the sake of performing just acts. Aristotles reasons about humanity are most odd, but it is also something that we were meant to achieve according to him. Aristotle mentioned that the idea that human nature was meant or intended to be something, has become much less popular in these more modern times. You are either naturally developed to be good or evil in Aristotles mind and there is no in between. Aristotles ethical theory is a theory that comes from the theoretical sciences. Its methodology must match its subject matter-good action-and must respect the fact that in this field many generalizations hold only for the most part. We study ethics in order to improve our lives, the way we live and how we live is a main factor of ethics and therefore its principal concern of the nature of human well-being. He regards the ethical virtues as complex rational, emotional and social skills. He also believed that an organism or natural whole cannot be fully understood unless it has a purpose. He says that the general purpose of any organism is growth towards a mature statue. If this is true, than it is human nature to be greedy.(Im not sure where you get this from; it is not clear that greed contributes to the mature state of a human being; further, given this idea of maturity, how is good different from evil) This may be why humans are ether good or evil. Without looking toward becoming a more powerful state, then there is no need to become greedy. A communitarian idea is based on the ideal of the common good. Aristotle distinguishes between varieties of justice. He first tells the difference of justice as a whole and justice as just partial. In some sense, justice is understood as what is lawful, and the just person is equal to the moral person who follows the rules. Justice is understood as what is fair or equal, and the just person is one who takes only a proper share. Aristotle focuses his discussion on justice as a part of virtue. Each of these justices can be understood and concerned with achieving equality. Macintyre mentions that the forms of liberalism do not fail because the rules define that right action cannot be adequately grounded apart from a conception of the good. For this reason, Macintyre claims, some version of a communitarian theory of justice that grounds rules supporting right action in a complete conception of good can ever hope to be adequate. Aristotles thoughts of good are different from MacIntyres because MacIntyre believes that a good thing is not totally solid. In other words, you can be good in one situation, but the same action may not be good in another, regardless of what the rules are. Aristotle based justice in following the rules, in other words, if the law says it, and you break the law, than you have become unjust.(This distinction is not useful; both Aristotle and MacIntyre respect prudential judgment in differing contexts. Think of this, does MacIntyre have a doctrine of nature like Aristotles? What takes natures place in his doctrine?) Good and evil are left up to the eyes of the beholder. If a man psychologically thinks that if something is good, then it may be good, regardless of the social norms.(This is neither MacIntyre nor Aristotle; it is relativism) This can look strange to other people, who may base good and evil off of a social norm. Whether it is Aristotles ideas or MacIntyres ideas, good is what you truly make of it, and in the end, it is up to you to choose what is good and evil.

Comparing Community in Elizabeth Bowen’s The Demon Lover and Edward Fields A Journey :: Comparison Compare Contrast Essays

The Importance of Community in Elizabeth Bowen’s The Demon Lover and Edward Fields' A Journey It is important to relate and be a part of ones community. When we are able to identify with the people around us we are able to find out who we really are and the difference we make in others lives, as well as, the difference our community makes in our lives. In Edward Fields' poem, A Journey, he relates to his community as he is leaving. It is obvious to the reader that the author feels strongly about his community from the emotions that he displays throughout the poem, the details of the town that he notices on his way to the train station and the way he feels once he gets to his final destination. In the poem A Journey, Edward Field shows great emotion toward his community as he is leaving. The person in the poem is trying not to cry as he walks to the train station and tells us "men didn't walk around crying in that town" (Field qtd. in Schwiebert 41). The man then has to repeat the alphabet over and over at the train station to keep from crying (Field qtd. in Schwiebert 41). I believe that the character in the poem relates to his community the most when he finally begins to cry on the train and feels the reality of leaving. This shows that he has taken in the complete picture of what he is leaving behind and how much it means to him. As the man in the poem continues his journey, he takes time to notice things in detail. This I believe is a way of cherishing what you might not see again. This also shows us that he cares about the community to notice the little things one last time. For example Edward Field describes the "magnolia trees with dying flowers" and the "bright spring day" (qtd. in Schwiebert 41). The man even picked up the local newspaper before he left, this shows that he cares what is going on in the town and feels enough apart of the community to find out what is in the newspaper that day. The author shows us that our communities contribute to who we are as adults through the actions of his character at the end of his journey. It seems that the man in the poem didn't really consider himself a man before he got off the train.

The Deadly Ebola Virus :: Ebola Hemorrhagic Fever (Ebola HF)

The Ebola Virus is the common name for several strains of virus, three of which are known to cause hemorrhagic fever in humans, which is characterized by massive bleeding and destruction of internal tissues. Named for the Ebola River in Zaire, Africa, where the virus was first identified, the Ebola virus belongs to the family Filoviridae. Three strains of Ebola virus that are often fatal to humans have been identified. Named for the areas in which the first recognized outbreaks took place, these strains are referred to as Ebola/Zaire (EBOZ), Ebola/Sudan (EBOS), and Ebola/Tai Forest (EBOT). A fourth Ebola strain, called Ebola/Reston(EBOR), has not been found to cause disease in humans. As outbreaks of Ebola hemorrhagic fever continue to occur, other strains may be identified. The viruses are long rods, 800 to 1000 nanometers (nm) long (1 nm equals one-billionth of a meter, or 4 x 10-8 in), but particles as long as 14,000 nm have been seen. Each virus consists of a coiled strand of ribonucleic acid (RNA) contained in an envelope derived from the host cell membrane that is covered with 7 nm spikes placed 10 nm apart visible on the surface of the virion (Figure 1). When magnified several thousand times by an electron microscope, these viruses have the appearance of long filaments or threads but the particles are pleomorphic, meaning they can exist in many shapes. Their basic structure is long and filamentious, essentially bacilliform, but the viruses often takes on a "U" shape (Figure 2). They contain a unique single-stranded molecule of noninfectious (negative sense ) RNA. The virus is composed of 7 polypeptides, a nucleoprotein, a glycoprotein, a polymerase and 4 other undesignated proteins. Proteins are produced from polyadenylated monocistronic mRNA a species transcribed from vi genomes. As the infection progresses the cytoplasm of the infected cell develops "prominent inclusion bodies" which contains the viral nucelocapsid, which will become highly structured. The virus then assembles, and buds off the host cell, attaining its lipoprotein coat from the infected cell's outer membrane. The replication in and destruction of the host cell is rapid and produces a large number of viruses budding from the cell membrane. Symptoms Cases of Ebola have occurred in isolated instances and in outbreaks in sub-Saharan Africa. A significant problem in diagnosing the disease is that the viruses often strike in remote areas of developing countries, where access to laboratories for specimen analysis is limited. Of all the Ebola strains, Ebola/Zaire is the most dramatic and deadly. The Ebola virus causes hemorrhagic fever, which is characterized by such symptoms as severe headache, weakness, and muscle aches, followed by vomiting,

Characters of Bless the Beasts and the Children :: essays research papers

Bless the Beasts and the Children is a book about six naà ¯ve, immature boys who are sent away from their parents to The Boys Canyon Boys Camp where they are known as the 'Bed Wetters' and are considered the outcasts. Glendon Swarthout uses symbolism to show weakness and vulnerability in the characters and to fulfill the purpose of the novel. The radios symbolize the fear that the boys experience, at the beginning of the novel each one of the bedwetters has their radio going full blast. They use the radios when they are scared, like at night before they go to sleep to comfort them. The boys are neglected by their parents and the radios make them feel that something is there for them when they are afraid because their parents never are. My first character is Lally 2, a quiet insecure eleven year old boy. His parents neglect him and his brother doesn?t care about him and he gets a feeling of hopelessness and loneliness. He has low self esteem because of his parents absence in his life, but he shows a lot of compassion to others. He turns to the Ooms, creatures in the sauna, for comfort, he feels that they are the only ones he can talk to and trust. When he is at camp, he runs away and takes his radio with him so that he doesn?t feel alone. My second character is Laurence Teft, a shy, scrawny defiant fourteen-year-old boy. Teft is overwhelmed by his parents high standards for him that he seems to almost always fail to meet. He feels as though he is always disappointing his parents and becomes very angry, then he expresses his frustration violently. He is starved for attention, even if it is negative attention, and breaks the rules to get it, his criminal behavior ends up helping the bedwetters in their scheme. My third character is Sammy Shecker, the son of a rich and famous New York comedian. Shecker is unsatisfied living in his father?s shadow and thinks that if he is funny like his father, he will be accepted amongst his peer, so he unsuccessfully tries to be humorous to hide his inner pain.

The Roman Catholic Funeral Rite vs. the Jewish Funeral Rite

The Roman Catholic Funeral Rite vs. the Jewish Funeral Rite Funeral services in the 1990’s are more complex that they have ever been before. The modern funeral director must not only be aware of and comply with their own state and local rules and regulations, but also with the Federal Trade Commission’s Funeral Rule and a variety of Occupational Safety and Health Act (OSHA) rules. Add to this the fact that the so-called â€Å"traditional funeral† has become less and less traditional. While the religious aspects still play a major role in the majority of the funerals held in the United States, changes in the attitude of the clergy and the families, changes in funeral home structuring and pricing, and changes in the funeral home facilities and services that they render have caused a great change in the funeral itself. There are several religions that practice funeral rites, however, in this paper I will attempt to compare/contrast the Roman Catholic Funeral Rite vs. the Jewish Funeral Rite. Introduction to the Roman Catholic Church Of all the Christian religions in the world, the Roman Catholic Church is the largest, claiming approximately one billion members worldwide. In the United States there are about 55 million members. Roman Catholics believe that since Jesus Christ brought salvation into the world, He was the founder of their Church. They also believe that the Church has preserved the teachings of Christ and that the Holy Spirit guides the Church through its ministry. In regard to funeral rites, the Roman Catholic Church believes that all Catholics should be buried from the Church with a Mass. There is no actual charge for being buried from the Church. The funeral director should be able to guide the family as to the practices if an honorarium is customarily given to the celebrant. Clergy Notification The practice of notifying the deceased’s clergyman when a death occurs was at one time a common as well as sensible practice. However, today, this practice can in no way be considered the usual. Factors such as time of death, place where death occurred, and the relationship between the family and the clergy, each play a role in the family’s decision as to the appropriate time to notify the clergy of the death. Many families would be hesitant to call the clergy in the middle of the night and may determine that more can be accomplished by waiting until morning. This may be especially true in cases where the death was expected or where the Sacrament of the Sick had been administered. Since many priests want to participate in the decision making process for the date, time, and location of the funeral service, the funeral directors may want to determine whether or not the family had contacted the priest, who is to celebrate the Funeral Mass, prior to entering into discussions concerning the scheduling of the Mass. Removal of the Remains There are generally no church restrictions that would prohibit the removal of the remains at the time of death. In cases where the deceased was a clergy or a member of a religious order, there may be delays in the removal should there be a desire for special prayers by members of the order before removal. Preparing the Remains There are no specific restrictions as to the preparation of the remains of the body. Religious articles worn by the deceased should be removed, recorded, and replaced after the preparation of the body. The family should be asked if the religious articles should remain on the body or removed and returned to them. If the deceased is a clergyman or a member of a religious order, there may be restrictions as to how the remains are prepared. Some groups may request that the embalming be done in the convent, monastery, or rectory rather than in the funeral home. In this case, the funeral home should check with the individual within the church, monastery, or convent to obtain proper instructions and authorization to prepare the remains. Dressing and Casketing the Remains The deceased should be dressed in clothing selected by the family. Members of the clergy will be dressed in the robes of the station of their priesthood, while members of religious orders should be dressed in the robes of their affiliated position. Religious objects may be placed in the hands of the deceased by family or church officials. Rosary beads are most commonly used, and usually placed in the hands. A crucifix, sacred heart, or other religiously significant objects may be placed in the head or foot panel, on or near the casket. The Wake A Rosary Service or Wake will usually be held in the funeral or family home, or church the evening before the funeral Mass. This is to provide friends and family of the deceased an opportunity to share a series of prayers with the family. It is meant to offer a time of reflection on the meaning of life, death, and eternal life. The service may be led by a priest, layperson, family member, or the funeral director. This is usually scheduled by the family and approved by the church during the funeral arrangements. The Funeral Mass and Recessional The funeral Mass actually begins when the casket is moved into the vestibule of the church. The casket bearers and family members accompany the casket to await the celebrant and the alter attendants. The procession to meet the body is led by the crucifer and two alter attendants, one who carries the Holy Water and one who carries the incense. The celebrant is last in the procession. Following the greeting and invocation, the celebrant conducts the blessing of the casket with Holy Water. Casket pieces are removed at this time (if applicable) and set aside, and the casket is covered with a pall. In the case that an American flag is covering the casket, prior arrangements would be made as to remove the flag and use a pall. If removed, it will be properly folded and set aside. ) The procession down the aisle is led by the crucifer, followed by the alter attendants and the priest. The family will follow the casket down the aisle. When the procession reaches the foot of the altar, the cele brant will proceed up the steps while the funeral director seats the family and casket bearers. The casket should be placed at right angles to the altar. Laypersons and nuns re placed with their feet toward the altar, while priests are placed with their heads towards the altar. After the funeral directors exit the church, the celebrant will conduct several Bible readings, consisting of the Psalms and the Gospel. Family eulogies are then read and Communion is offered to all. After this, the celebrant will say the final commendation and bless the casket again with incense and Holy Water. After this, the funeral directors will return to the church for the recessional. In the recessional, the celebrant moves toward the cross bearer and the funeral directors return to each end of the casket. With room permitting, the casket is turned making the sign of a cross and it once again placed in the center of the aisle. The recessional makes it way out o the church the same order it entered. Variations of the funeral mass are common, but it the responsibility of the funeral director to maintain constant contact with the clergy. Introduction to Judaism Judaism, thought to date back to the 16th century B. C. , was the first monotheistic religion. Founded by Abraham, Judaism was the foundation for Christianity and Islam. It is based in the doctrine of one God, ancient scriptures (Old Testament) and Talmud (oral teachings of the Torah). There are three religious Jewish groupings in the United States: the Orthodox, who continue the ancient traditions and beliefs; the Reform, who allow greater flexibility and have adapted to modern practices; and the Conservative, who fit in between the Orthodox and Reform. The Conservative still follow ancient traditions, but have accepted gradual changes as a natural growth of the religion. (For the sake of this paper, I will be using mostly the Conservative and Reform position to compare to the Roman Catholic. ) Notification of Death/Clergy It is of up most importance that upon receiving the initial call of the death, that the funeral home request verbal permission to remove the body from the place of death. Upon meeting with the family, written permission of often received. It is also necessary to inform the family that embalming is not required by law, but is desired due to natural biological changes that occur after death. There are often times, whether it be for personal or religious reasons, that the neither the family nor the Rabbi want the body embalmed. It is usually not necessary to contact the Rabbi at the time of death unless the family so chooses to do so. The Rabbi is usually contacted after the funeral arrangements are completed and advised of the time and place of service. Dressing and Casketing The deceased may be dressed in any clothing desired by the family and Rabbi. The family will sometimes request that a shroud be used under the regular clothing or in place of the deceased’s clothing. The casket is the choice of the family and there are no restrictions as to the material it is made from or the type. Most will choose the traditional orthodox wooden casket, but metals or other materials normally used to make caskets are permitted also. The Funeral No funeral services, whether it is Orthodox, Reform, or Conservative, are to be held on the Jewish Shabbat, which is from sundown on Friday until sundown on Saturday. The funerals may be held in the funeral home, the residence of the deceased, the temple, or the grave site. The Rabbi, often accompanied by a Cantor, will lead and direct the service. The Cantor will often chant and sing the readings. If the funeral is held somewhere other than the temple, the cortege will not normally stop at the temple on the way to the cemetery. In most cases the funeral home will provide transportation for the Rabbi and the Cantor. The Committal Service Burial may take place in any cemetery the family chooses. During the procession, the Rabbi may stop seven times to pray. Upon arrival to the cemetery, the casket is placed in wooden planks over the newly dug grave. The site around the grave is usually plain with no artificial grass, but if using artificial grass, a tent and mechanical lowering device is used. During the service, the Rabbi will say special prayers and led the mourners in the recitation of the Kaddish (a prayer recited for the deceased by parents, siblings, spouses, and children). The children will recite the Kaddish at every service for their parents for 11 months. Upon leaving the gravesite, mourners should wash their hands three times by pouring water on them, beginning with the right hand. The hands are then air-dried. As one can see there are numerous differences in the Roman Catholic and the Jewish funeral rites. However, these religions are only two of the thousands practiced in our world. While some may consider their religion healthier than others, everyone has the right to apply whatever religion they choose as well as participate in their own funeral practices. With all the available options, choices, and changes, the â€Å"traditional† funeral is basically no longer. Works Cited Curley, Terrance, P. Planning the Catholic Funeral. Liturgical Press, July 2005. Funeral Etiquette. Google. com. 13 April 2008. http://www. mountcastle. net/ funeral. htm#Funeral_Etiquette_. Gambrel, Leslie. Personal Interview. 12 April 2008. Greenberg, Blu. How to Run a Traditional Jewish Household. Simon & Schuster, September 1985. Conservative Judaism. Google. com. 13 April 2008. http://uscj. org/index1. html. Watson, Ron. A Time to Mourn, a Time to Comfort. Jewish Lights Publishing, New York. November 1995.

Should the military age enlistment be raised to 21?

In a high school in Texas, t presents a table set up in the corner of the tiffin room. Two uncase cut men sit so-and-so it, chatting casually about roughlything unimportant. Theyre trying to baffle high school students to join the army. and in this particular high school, the students arent allowed to drink in soda or leave the cafeteria for lunch beca using up theyre non capable of do tidy meal choices. So the question here is should the military ripen enlistment be raised to 21?There are so legion(predicate) speculations about why non should the age be raised. whizz can be that we would have a much smaller military or a traffic circle of teens who join the military for the benefit for college can non lead afford to go. exactly the fact is that an 18 stratum nonagenarian kid is besides immature for legion(predicate) reasons.Recently released studies refer that our decision making capabilities are not fully developed until we reach our early 20s. That data wo uld indicate that not only would the average teenager be unable to make a wise decision in vitality but also mean that result be unable to make lumber decisions while in the service.Also another(prenominal) hypothesis its, why in to many states, young people under the age of 21 are considered to be too immature to drink alcohol or to vote in this country, but the administration can put a mischievous weapon into their hands to make a life or death decision. in order to these there are not well educated to make a well informed decision. Im not saying that something miraculous occurs by the time they turn 21, but that will give them a little more than experience to make the right choice. In considering this subject, ii phrases come to my mind youthful and dumb and older but wiser. Those two key phrases say a lot about maturity and the human mind.So my conclusion is, the government let ins that an 18 year old is too immature to use alcohol responsibly, to leave school grounds, or to pick a college course without some guidance. But if our culture is willing to agree those as truth, we must also accept that an 18 year old is not mature enough to make a measured decision to go to war-and certainly an 18 year old is not mature enough to engage in that war with a full appreciation of what that means.

Marketing Plan: Product and Performance Essay

As individuals become more conscious of your product, make certain they have easy to not only your own product, but to information concerning the item also.The cellular phone is easy to carry, manages schedules, and can perform all the business related tasks. The size itself has become important apart from mobility. The concept that we how are launching is of a radio and music player which is latest in the sense that you can wear it as a fashion accessory. Radio is considered to be one of the most important media apart from television and internet.The item needs to be technologically feasible.20 are extremely popular within the target market. The major target market for our product is the age between 15 and 26. According to the statistics, 30 million Pakistanis how are aged between 15 and 24. Considered in the context of total population (approx.

Think beyond the box, if you wish to launch check your merchandise into the market with a bang.This generation is the technologically accessorized generation, with everything hanging from their clothes, from cell phones to CD players, and computers are a way of life. This is a branded generation, brand names, association with the great life and other different symbols are important. The emerging concept of brand association amongst teens and adults, and awareness will make our product more appealing to the customers. Our Primary objective is to achieve get our product recognized and make the consumers to get performance of the product way much better than their expectations.For instance, you might provide a product that is quality that is high at even a support that is flexible or a premium cost.The higher secondary data for our assignment came from the internet, newspapers and magazines.Current Market Situation:The current market situation is that from the cheapest of cellular phones to the most expensive, every smart phone has at least a radio in it that works from earphones that do the job of an antenna or the smart phones carry wireless radio connectivity. Other than that most phones have music players. In such a market where mobile phones are treated as a necessity from quite a long while we’d enter with a product that has a awful lot of internal memory, long batter and works hand in hand with the fashion.

Even if your merchandise is the most recent economic advancement in the business it is likely to result in complete failure if theres no effective route to get to the target group of consumers.The basic concept that we are launching is of an earring radio and music player which is latest in the sense that you can abrasive wear it as a fashion accessory. We are  launching it under the brand name LAPCA. Radio is considered to be one of the most important media apart from television logical and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school.Paid political Advertising How you promote your product is as vital as distribution.People would not need to get their ears pierced to wear long earrings and we bring music player and radio attached to such a small earpiece that would not be noticed much (like the other offerings of attached Bluetooth insert earphones that appear too large).Objectives and issues:Incr ease the profits by at least 10% in the first year of the launch. Issue: How to significant increase the awareness amongst customers about this product?To create 10% market share for the product and to work to improve it further. Issue: What great measure to take to identify the potential customers of the product in the market?To identify 5 potential outlets where to place the product initially.

Each approach good will be different consistent with service or the merchandise youre offering.We will market our product through multiple segment strategy, as we are be targeting GEN X and GEN Y belonging to upper class and upper middle class of our society. Through integral multiple marketing, Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers.Moby X is a part of the clinical most reliable and trusted technologies belonging to LAPCO which is using Japanese latest technology in it which would further strengthens the reputation it would acquire. Now days, how there is a growing trend of adopting the inimitable style which people will definitely feel after purchasing the product.Following that, you ought to be aware of customers will assign to your merchandise.Market Positioning:Moby X has been positioned in the customers mind as a part of their lifestyle it impeccable suited their personality. It has positioned on the personal following grounds:Made for you exclusivelyLifestyle and technologyEarrings with variety of colors and designFine-looking wrapping and easy to carryStatement:â€Å"Enjoy with Style†Ã¢â‚¬ ¢ Characteristics affecting Adoption:†¢ Relative Advantage: The first of new its kind is being introduced in the market; the concept itself will attract the customer.†¢ Compatibility: Moby X higher range of frequency will make it easier to add main channel and thus more value to the product. Secondly, memory of 20GB to carry your songs and making of playlists.

Marketing is a fundamental important part of business achievement.Age:Our product caters to women ranging from age 15-26 yrs old. Moreover, through our advertisements we have portrayed an active woman who is cold working out or busy in kitchen chores.Occupation:Moby X targets women belonging to each and every type of occupation whether it is a housewife, student logical and working women.Income:Our product Moby X caters to upper class and upper middle class.At times it is helpful to look at recent publication marketing as what it is actually a enterprise.SWOT AnalysisStrengthensBeing first of its kind to be launched in the marketThe smaller sizeThe mobilityThe attractive package and demo included in the gadgetThe exquisite location of electronic gadget’s other outlets in different mallsEasy to useIn accordance with the latest fashionAttractive mix of radio and music player hand in hand as a same fashion accessory Japanese technology, one of the most reliable manufactures WeaknessLimited warrantyRequires proper maintenanceBatteries are to be charged according to usage level thus requires cost to keep the little gadget workingOpportunitiesThe customers are fond of accessories which can help extend our accessories from earrings to rings, bracelets and necklace fair Hearing radio can replace the care tapes as being mobile and fashionable in nature Being a new product creating a new market the competition is minimized to a first great extent The distinctive attributes will outweigh the element of high price The opening of the new malls throughout the country with better electronic outlets will provide a better location to display the gadget There is an opportunity for line extensionNew technology is in its growing stage which helps attract customers with new its distinctive attributes The interests of teenagers in acquiring latest technology will further increase the market share Computer system placed at the electronic outlets could self help provide fr ee demos of the product at the outlet A survey at the outlet about the buying experience of the product and after sale experience can great help make the product more effective and increased customer satisfaction The smaller size and mobility if appreciated could provide line extension for the productThreatsThe electronic market is still under developed in PakistanThe fluctuating electronic logical and political conditions of the country can hinder the sale of the product Less awareness amongst the public about the electronic items The training of sales person for the productCompetitors can come up start with a similar and better product before our product is established The higher price of the product could lead to duplicate products in the market The health conscious people could negative resist the productThe fashion conscious people may not take the initiative to buy the productThe analytical buyerMarketing Environments (PEST ANALYSIS)Political:The fluctuating political environm ent in the country can be dangerous. Since the gross product being developed is manufactured in another country the support of the government is required to keep the government conditions in import and export stable logical and to strengthen relationships with the other country to grow the business further. Economical:The product that is being launched is an expensive product the economic conditions will determine the national income or the buying power of the consumer which indirectly will determine whether the people would be willing on the products that are not part of their basic needs.Social:Since the product is an earring radio and music player which would be fixed in an earring placed quite close to the ear can be considered as dangerous unlooked for the ear.

Your marketing program should begin with an executive summary.Moby X direct competitors are small radios (ear piece) and new mp3 players that can fit in ear easily.COMPETITIVE ADVANTAGEMoby X is not just a FM radio with music player but it is consider also a blend of fashion and technology. Long lasting Japanese battery gives it an edge over other mini radios logical and music players that have maximum life of 2-48 hours on continuous use. Providing maximum FM band range from 87-108 MHz among new its competitors who offer mini radios with FM band 88-108 MHz Furthermore, adding value to the music player with 20GB built-in memory which wouldn’t look small for at least 10-15 years from now.You want a marketing program, to increase your organization.Channel and former logisticA value delivery network is made up of the company, suppliers, distributors and ultimately customers. Here will be a layer of intermediaries that good will perform work in bringing our product and its o wnership closer to the final buyer. For our earring local radio and music player we will have both a direct and indirect marketing channel. We will have a customer marketing channel.

Marketing own plans are included in business plans, offering data demonstrating investors the way the corporation will increase and first and foremost how they how are going to guarantee a return on investment.LEVELS OF PRODUCTCore ProductMoby X provides a solution to its users that connect them to the global world and at the thk same time add value to their beauty. It is smallest in size but greater in quality and style that’s what the consumers want. Actual ProductMoby X, an earring radio and a music player.Augmented ProductCustomers are provided with the free demos of the product on computer system installed at the outlets and for further understanding, instruction booklet is also provided with Moby X.In addition, it can be explained as a method which helps a business to choose the best common use of its assets to achieve corporate aims.PRODUCT COMPOSITIONProduct Quality:Moby X works great, everywhere in the world, under brand name LAPCO using Japanese microchip techn ology logical and providing the FM band from 87 to 108 MHz’s Stereo-sound is really excellent plus 3-years money back warranty is also given. Product Features:Push-button Auto Seek new Microchip Technology so you can immediately and perfectly tune in stations (Automatic FM Tuning).Provides high quality stereo sound.Long last many Japanese battery included.

Seemingly, however good it is, a plan cant implement itself.Ideal for use in parties, sports, travels, hiking, working, Jogging, bike riding, boating, fishing, picnics, reading, camping, skate boarding, gift giving, foot and vehicle surveillance, to pass the time while waiting for subject, anywhere, everywhere, in the form of earring as simple microchip (radio). A music player main memory of 20GB built-in.Product Style and Design:It comes in many splendid colors with different style for female. It is designed in a way so as to increase portability.The advertising program would then summarize the objectives which need to be achieved in order to achieve the fifteen percent increase.Packaging:Moby X what comes in a square and heart shaped gift box.Labeling:All the important information is mentioned on the label. The label contains the name of the product, name of the manufacturer and distributors, warranty limit, warnings, guidelines on usage.Product Support:A booklet on guideline s regarding the product is provided with Moby X.

Done properly, your advertising plan is currently going to be the detailed roadmap you follow enhance the achievement of your company and to acquire customers.The price is aligned with other marketing mix covering the promotion, placement and product.Cost:The political organization has tried to achieve economies of scale but not the cost of quality. The cost is being monitored and is kept to a minimum by choosing the best second deals given by the supplier and managing the cost accordingly.Organizational Considerations:The price set has been influenced by different functions of the organization including the finance, manufacturer, sales logical and marketing and the higher  management.With your promotion plan bundle, you will have the ability to construct a advertising and marketing program.44ZI AM Radio Rs. 8405Tiny FM Radios (China Toy Factory Inc)Rs.1200Mini Mp3sRs. 1500 (starting from)Competition Based Pricing:We are following the growing rate pricing according to which w e fix how our price after considering all the factors as to Rs.

PROMOTIONMoby X being a new product in the market would require intensive advertising. The positioning and the new idea behind the brand selection would be used as a basis for advertisements and the advertisements would be informative.ADVERTISINGRadio:Radio FM channels would be able to attract the major cream who could use our product and create a positive word of mouth for others. Since they being the regular radio good listeners would be excited to use this product as they could carry the radio with them.Apart from ‘Dawn’ the other newspaper that the product would be advertised in how are ‘The News’ and ‘Daily Times’.Magazines:Moby X being a technology product it would be advertised in magazines as ‘SHE’ a leading magazine. Another magazine that is famous amongst out flat major target segment the teens is ‘Young Times’. It is Dubai based magazine is especially for kids.Television:The few major channels as HUM TV and GEO TV will be given the task to advertise the product.Websites:Msn.com/Click on line a website providing information regarding new technologies, funmaza.com a famous website viewed by most of the Pakistanis and Apniisp.Action ProgramsJuly: We good will launch a sales promotion campaign in Karachi city which should be estimated at around RS. 2 Million. During this period our main aim is to make the consumers aware of the product through excessive adverts it is  essential for us to educate our dealers and consumers properly. Our main conscious awareness campaigns will be concentrated toward the television and internet it will fix in a relatively low and economical budget.